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Pennsylvania Act 99 of 2026: synthetic content in advertising, disclosed
Senate Bill 806, Printer’s Number 1808 · the Artificial Intelligence Deceptive Advertising Act · Act No. 99 of 2026, approved by the Governor 22 October 2026 · takes effect in 60 days
Read at the legislature’s own pages: the bill history and the enacted text. Every requirement on this page comes from that text.
Pennsylvania now requires a disclosure when an advertisement uses AI-made content in a way that misleads about what is sold. An advertiser may not knowingly, recklessly or willfully create and disseminate an advertisement that uses synthetic content “in a manner that creates a false consumer perception about the nature, origin or authenticity of the goods or services” without a clear and conspicuous disclosure. The disclosure must state that the advertisement “contains content that was modified or generated using artificial intelligence”. A court may award a civil fine of up to $3,000.
Status
- 10 Jun 2026Senate final passage, 48 to 2.
- 7 Oct 2026House final passage, 163 to 40.
- 22 Oct 2026Approved by the Governor: Act No. 99 of 2026.
- EffectiveThe Act takes effect in 60 days.
What it requires
- WhoAn advertiser that knowingly, recklessly or willfully creates and disseminates, or causes to be created and disseminated, an advertisement using synthetic content.
- WhenWhere the synthetic content creates a false consumer perception about the nature, origin or authenticity of the goods or services advertised.
- The disclosureDisplayed in the first instance whenever the synthetic content is presented, in the same medium, and, to the extent technically feasible, permanent or extraordinarily difficult to remove.
- ExceptionsContent that is evidently fictional from its content or context; parody, satire, commentary or criticism; and content limited to text.
What non-compliance costs
- EnforcementThe Attorney General may seek to restrain prohibited acts, and the Attorney General or a district attorney may bring a civil action.
- DamagesA civil fine that does not exceed $3,000, and actual attorney fees and court costs.
Why it is on this list
The Act turns on two facts an advertiser has to be able to show after the event: which content in an advertisement was generated or modified with AI, and whether the disclosure went with it, in the same medium, from the first instance.
What the record supplies
The Act asks whether AI-made content was disclosed. A record made at the time shows who released it, and under whose authority.
A record made at the moment of release names the content that was generated or modified, the named person whose authority the release ran under, and the disclosure that went with it. Regulayer™ supplies the evidence; the court makes the determination.
See also the law library.
Sources
- Pennsylvania General Assembly, Senate Bill 806, bill history, read in full
- Senate Bill 806, Printer’s Number 1808 (PDF), the enacted text, read in full and quoted above
Related
Checked against the source: the bill history and Printer’s Number 1808 at palegis.us. The exact first day in force follows Pennsylvania’s own counting rules and is not computed here. Information, not legal advice.
Information, not legal advice. Every entry is verified against the issuing body’s own document; where a source is reporting rather than the document, we say so.